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Back to projectsCase study 05 / 16 · 2026

Crocheted bags made to order

Maylune

See your bag before it is crocheted.

A shop for made-to-order bags, with a visual composer at the heart of the journey.

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Sector
Crocheted bags made to order
My scope
Identity · Shop · Configurator
Project status
Public demo
Maylune home page on desktop
Maylune · Desktop overviewEnlarge the screenshot (new tab)
01 · Context

Ordering a piece that does not exist yet.

The bags are crocheted to order. Each model comes in several versions.

The challenge: help the customer picture her choice before it is made, while presenting the world of the workshop.

02 · Design

Compose the bag, show the handwork.

01

Show what the customer is choosing

The composer shows the bag as it is being selected. The four models are presented in their photographed versions.

02

Build a world around the handwork

The art direction brings together the bags being worn, the colours and the workshop. The product remains the common thread of the shop.

Maylune on a phone
On a phone · Maylune
The composition workshop: choose the bag’s shape, colours and finishes.
The composition workshop: choose the bag’s shape, colours and finishes.
03 · Delivery

A shop designed for made-to-order.

The delivered scope

  • Four models, each photographed in its real versions.
  • A composer that shows the customer the bag she is choosing.
  • Prices from €49 to €99, and free delivery from €79.
  • The workshop’s reviews, the ones that already existed.
  • The brand’s complete art direction.

What it changes

The customer composes her bag and watches it change before her eyes. She orders what she has seen, not what she imagines.

Fewer questions before the order, fewer returns after. The configurator gives the advice for you.

What about your project?

Let’s talk about your project.

A website, a shop, an idea to refine. Tell me what you want to build.

WhatsApp (new tab) 06 25 66 66 75