Beauty tech · E-commerce
Luméra
A brand, a ritual, a shop.
A site that stages the box set, gives the products room and guides the visit to the basket.
Introducing a brand, not just a product.
Luméra brings an LED mask, a serum and a pen together in one brand world. The site had to make this offer clear without being reduced to a product grid.
I worked on the identity, the presentation of the box set and the journey between the home page, the product pages and the basket. The site is shown here for its design and interface.
From the whole to the detail.
Start with the box set
The home page pairs a large photograph, a short headline and a clear offer. The product details follow, continuing from that first view.
Give the detail its place
Each product page gathers images, content, price and the main action. On mobile, the elements follow a simple reading order, without changing the site’s identity.
A coherent shop experience.
The delivered scope
- A cream and pink art direction, with editorial typography and coordinated product photography.
- A home page centred on the box set, then on the products inside it.
- Product pages with a gallery, detailed information, FAQs and add to basket.
- A basket shared across pages and navigation adapted to the phone.
- A version of the site as a custom Shopify theme, prepared separately from the site shown here.
What it changes
The visitor first discovers the whole set, then can examine each product without leaving the brand’s world.
The same identity carries through discovery, reading the product pages and building the basket. This case study presents the design work, not commercial results.